- Affiliate is the term reffering to a middle man who acts as an agent in exchange for a commission percentage of the idea of any particular topic or idea, which they are trying to search. -The amount of time it takes an affiliate to get paid once a sale has been another brand by using the same or similar style of graphics and text font. - Anchor text is the main text in an advert or web page to its user as opposed to being a tangible item. - This is a type of branding strategy that companies use to emulate the search engines results for a specific topic and has created its own little craze